Skip to content
PodRescale
Try it free
Produced by PodRescale · 12 Dec 2025Hosted by Host (Name not specified)

Why Clients Keep Asking for Deliverables and What They Actually Need with Nico Biggi | Ep #861

The content pack PodRescale made from this episode of Smart Agency Masterclass with Jason Swenk: 16 finished assets, all public.

Ever wondered why clients keep asking for deliverables but rarely talk about the outcomes they actually crave? In this episode, host (and Elevate event organizer) dives deep with Nico Biggi, founder of the Guerilla Agency, who's spent over a decade helping small businesses fall back in love with their work through purpose-driven digital marketing.

28:10Original feed
What the host didPublished one episode28:10 of audio, on their own feed. That is the entire input.
What we didA content packWe transcribed the recording and generated the writing and assets below.
What came out
16finished assets2channels5planned posts
Browse the generated output, check its source and review it before publishing.
In the pack:Show notes7 quotesNewsletterTranscript

Everything this episode became.

One 28:10 episode, 16 finished assets. Open any of them.

  1. 01Show notes44 words
  2. 02Chapters7 · timestamped
  3. 03Quote cards7 cards
  4. 04Newsletter3 subject lines
  5. 05Episode titles12 title options
  6. 06Summaries2 versions
  7. 07Transcript5,638 words
  8. 08Assets2 versions

A sample publishing week.

5 sends across 2 channels, starting the morning the episode goes out.

Example schedule
  1. MonEpisode out
  2. Tue
  3. Wed
  4. Thu
  5. Fri
After launch week3 more assets fill quiet days until the next episode starts its own week.

Normally this is four handoffs: editor, clipper, copywriter, whoever owns the scheduler. For a connected show, the queue runs itself once the host approves it.

Built from a public feed, so nothing was posted.

Check the writing against the source.

Each asset carries the moment it came from, so the host can check it, not trust it.

Wait, who did the communication to you? That’s where clarity breaks down and expectations get lost.

Smart Agency Masterclass with Jason SwenkFrom the episode · 22:29
TranscriptSmart Agency Masterclass with Jason Swenk · 28:10Play this moment
22:29

Like, wait, who did the communication to you ?

Matched word for word against the episode’s own transcript.

Read it for yourself.

Read the show notes, quotes and selected writing from this episode. Review generated text against the original before using it.

Show notes · as generated

Host welcomes agency owner Nico Biggi to discuss why clients repeatedly ask for specific deliverables, and how agencies can shift the conversation to outcomes that truly drive business growth. Nico shares his journey, philosophy, and actionable strategies for selling results rather than just services.

Host introduces the Elevate event, a gathering for top agency owners in Phoenix, Arizona, focused on sharing what works, collaborating, and scaling agencies.

Nico recounts how he started The Guerilla Agency after struggling to find agency work post-college. He emphasizes learning by doing and creating value through continuous testing and iteration.

Clients don't actually want deliverables—they want outcomes like leads, revenue, and growth. Agencies should focus on uncovering the real business need behind every client request.

Wait, who did the communication to you? That’s where clarity breaks down and expectations get lost.
Pull quote · from 22:29
Success or failure was on my own merit, and the only way I could win was by creating real value for the people paying me.
Pull quote · Nico Biggi · from 2:56

Newsletter example

How I Built an Agency Clients Actually Love Working With

Ever wondered what makes an agency truly valuable to its clients? Let me share a bit of my story, and what I've learned after 11 years running Guerilla Agency here in Oregon.

I started out just like you—trying to find my place, applying to 31 agencies and getting zero replies. That stung. But it pushed me to build something different: an agency that actually works for and with small businesses, not just alongside them.

Here’s the big lesson: clients never call asking for SEO or a website. They’re chasing outcomes—leads, a ringing phone, growth. My job isn’t just ticking deliverables off a list; it’s figuring out what really matters to you and making sure every dollar spent drives results you care about.

I’ve seen too many clients confused by reports and jargon. I believe in honest conversations: “What keywords are we attacking?” “Did you read the last report?” If you don’t know, it’s the agency’s job to make it clear.

This episode is all about that journey—how to build trust, clarity, and real value. If you want to fall in love with your business again, I think you’ll find it helpful.

Listen now

The episode belongs to

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies, by Host (Name not specified)

Produced from the show’s public RSS feed. PodRescale made the pack; the episode, the words and the audio are the host’s.

Listen on the original feedClaim or remove this pack
Keep browsing

More packs.

Other real episodes, run through our pipeline and published as they came out.

More business packsAll examples

One episode in.
Two weeks of posts out.

Your first pack is free, in your voice.

Free · no card · ready in about 30 minutes