In this episode, Kasim Aslam joins host Jason Swenk to discuss the seismic shift from traditional SEO (Search Engine Optimization) to AEO (Answer Engine Optimization) in an era where AI determines which content gets cited. They break down what AEO really means, why it's fundamentally different from SEO, and how agency owners must adapt to stay visible when AI-driven engines select the answers.
Kasim explains the fundamental shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO), emphasizing that AEO is not just a rebranding of SEO but a different discipline with distinct ranking factors.
Schema markup is now the single most important factor for being cited by LLMs. Kasim details how only 12.4% of websites have validated schema, making most sites invisible to AI-driven engines.
AEO is not just SEO with a new name—it's a paradigm shift requiring new strategies focused on schema markup, social mentions, and personal authority over brand authority.

