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The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year
with Elena Verna, Head of Growth at Lovable
Elena Verna runs growth at Lovable, which reached $200M ARR in its first year. She explains why she now spends 95% of her time innovating on growth and only 5% optimizing, why reinvention beats optimization, and why the only word-of-mouth loop that works is a product that blows people away.
- 0119:40Reinvent the solution. Don’t optimize the problem.
“To be ahead of the competition is not optimization of the problem, it’s reinvention of the solution.”
- 0233:05Put almost all of growth into new bets.
“Right now I’m spending 95% innovating on growth and only 5% on optimization.”
- 0347:28Word of mouth is earned by the product.
“The only way to create a word of mouth loop is just to blow their socks off.”
- 041:02:51Building is no longer the bottleneck.
“If you can dream it, you can ship it.”
- 0:00The new AI growth playbook
- 6:12How Lovable hit $200M ARR in a year
- 19:40Reinvent the solution, don’t optimize
- 33:0595% innovation, 5% optimization
- 47:28Word of mouth: blow their socks off
- 1:02:51Dream it, ship it
- 1:20:15Lightning round
- Lovablelovable.dev
- Elena VernaLinkedIn
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